All websites need to be maintained in order to keep the website content up to date. In this process, some websites need daily updates while others only need periodic maintenance. Websites that stay fresh and are constantly updated are proven to increase traffic, boost sales and leads.
There are a host of things from content to malware to browser upgrades and even links that need to be up to date if you want to get the most out of your investment. Unless you have your own IT department that includes experienced webmasters and coders, a website maintenance plan is a good alternative.