Business cards usually contain key contact details of a company. But marketers have turned these modern cards into an effective tool to drive customers. The cards are today a way to make a quick first impression on the recipients.Despite all the technological advancements, business cards are still irreplaceable. It seems that no amount of automation is going to take their place. Most company officials keep some cards in the pocket and hand out the cards when shaking hands with the potential client. Cards come handy to promote business during a trade fair, seminar, or a business meeting.
Business cards are part of the branding exercise that marketers take up to beat the competition. The cards do not merely hold contact details such as email address, phone number, website address, and others. Smart strategists turn the cards into impressive designs. The design speaks favorably for a business. Every design element like color, typeface, space, image, and logo, etc. has its planned use in the card for the desired impact.
For clients and general customers, business cards are a window to peep into a company’s possible quality of products or services The importance is evident from some glaring facts. According to a study, an overwhelming 72 per cent of the people form an opinion about a company based on the quality of its business card. So it’s evident that the card can make or break your business. You will lose many customers if the card paper is too thin and its design fails to impress them.
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