Believe it or not, but the fact is that the digitally-driven world of marketing has left the audience feeling drained. Brands are shouting, chasing and even stalking enough to be heard. And, that’s where we need a break! We want such brands to stop and shout out loud, “Give us a break!!!” with frowning faces. We literally want them to stop flashing their products and services in front of our eyes.
No one can deny the importance of digital marketing; but at the same time it has led to a fierce competition in the marketplace. It has even become tougher to grab the customers’ attention as either they’re turning away from their screens or choosing some other brands over yours. In such a case, marketing brochures turn out to be the best marketing tool.
Here are a few statistics from Bentley University that answer the question, “Are brochures still relevant?”
7 out of 10 tourists, as well as visitors, tend to pick up brochures
95% visitors that obtain brochures become aware of a business
80% of people consider visiting the business they saw in brochures.These stats clearly show that brochures are nothing less than a novelty in today’s paperless- world.